Our Story

Baby Rules Co. started because I couldn't be asked to say it out loud.

When my baby arrived, so did everyone else. The visitors. The opinions. The hands that hadn't seen soap since Tuesday. I wanted to set boundaries, but I didn't want to be "that parent."

So I made a onesie that said it for me.

Turns out, every parent feels this way. 63% of new parents feel uncomfortable asking visitors to wash their hands. The NHS runs a literal campaign telling people not to kiss newborns. These aren't made-up rules — they're real boundaries that shouldn't be awkward to enforce.

Baby Rules Co. exists because boundaries don't have to be boring. And babies definitely rule.

— Tosin, Founder