Privacy policy

Privacy Policy

Last updated: April 2026

Baby Rules Co. ("we", "us", "our") is committed to protecting your privacy. This policy explains how we collect, use, and protect your personal information when you use our website babyrules.co.uk and purchase our products.

Information we collect

When you visit our store, we automatically collect certain information about your device, including your browser type, IP address, time zone, and some of the cookies installed on your device. As you browse, we collect information about the pages and products you view, what websites or search terms referred you to our store, and how you interact with it.

When you make a purchase or attempt to make a purchase, we collect your name, billing address, shipping address, payment information (credit card numbers are NOT stored by us — they are processed securely by Shopify Payments and Stripe), email address, and phone number. We refer to this as "Order Information."

How we use your information

To fulfil orders (processing payments, arranging shipping, providing invoices and order confirmations)
To communicate with you about your order, including shipping updates
To screen orders for potential risk or fraud
To send you marketing emails (only if you have opted in) about new products, promotions, and updates
To improve and optimise our store by analysing how customers browse and interact with it

Sharing your information

We share your information with the following third parties to help us operate our business:

Shopify: Our e-commerce platform. Your data is stored on Shopify's servers. Shopify's Privacy Policy
Royal Mail: Our shipping provider, who receives your shipping address to deliver your order
Klaviyo: Our email marketing platform (only if you opt in to marketing emails). Klaviyo's Privacy Policy
Google Analytics: To understand how visitors use our site. Google's Privacy Policy

We do not sell, trade, or rent your personal information to third parties.

Your rights (UK GDPR)

If you are a UK resident, you have the right to:

Access the personal data we hold about you
Correct any inaccurate or incomplete data
Delete your personal data ("right to be forgotten")
Restrict or object to our processing of your data
Data portability — receive a copy of your data in a structured format
Withdraw consent for marketing at any time

To exercise any of these rights, email us at hello@babyrules.co.uk. We will respond within 30 days.

Cookies

We use cookies to remember your cart, understand your preferences, and improve your experience. You can manage cookie preferences via the consent banner on our website. Essential cookies (required for the store to function) cannot be disabled.

Data retention

When you place an order, we retain your Order Information for our records unless and until you ask us to delete it. If you have opted in to marketing, we retain your email address until you unsubscribe.

Security

We use industry-standard encryption (SSL/TLS) to protect your data in transit. Payment card details are handled entirely by Shopify Payments and are never stored on our servers.

Children's privacy

Our products are designed for babies and children, but our website and store are intended for use by adults (parents, gift-givers). We do not knowingly collect personal information from anyone under the age of 16.